The viral content backlash

I’ve noticed what seems like a growing harrumphing about viral content promoted by sites like Upworthy, Viralnova, and to a lesser extent, Buzzfeed.

In the past week or two I’ve seen this article on Cracked, this discussion at Metafilter, and a large number of friends on Facebook gleeful that they figured out how to block content from these sources.

I can’t tell if this is the carping of a few curmudgeons or if this is part of a real growing annoyance with this sort of viral content (or “clickbait”).

What do you think? Do you love or hate Upworthy and their ilk? do you feel you are alone in your opinion, or most folks feel the way you do?

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