One of Luke Wrobleski’s recent “Data Mondays” showed something all of us in the tech business have been predicting for a few years – mobile browsing is now eclipsing desktop browsing for many of the top sites.
The time to think of a mobile strategy as “optional” is over.
As a website owner you have four options:
- A mobile app
- A mobile website
- A responsive website
- Losing customers/audience
Of the first three options, I prefer a responsive site. But have no illusions, not having a mobile strategy is the same as actively choosing the final option.