Mobile strategy is not optional

One of Luke Wrobleski’s recent “Data Mondays” showed something all of us in the tech business have been predicting for a few years – mobile browsing is now eclipsing desktop browsing for many of the top sites.

The time to think of a mobile strategy as “optional” is over.

As a website owner you have four options:

  • A mobile app
  • A mobile website
  • A responsive website
  • Losing customers/audience

Of the first three options, I prefer a responsive site. But have no illusions, not having a mobile strategy is the same as actively choosing the final option.

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