‘likable’ content – 3rd party metadata

I wanted to share this article I had bookmarked last year on using metadata to better control how your content gets shared on social media.

I think it’s very old news by now that optimizing for social media is as important or more important than optimizing for traditional organic search via Google (or if you’re a Microsoft employee – Bing).

Obviously the type of content you write plays a big part, but using the correct metadata can help improve how likely your content is to get shared, reshared, liked, clicked through, etc.

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